The Colgate® Sensitive Pro-Relief™ Complete Protection Toothpaste fights cavities, promotes gum health, whitens teeth^, removes plaque, strengthens enamel, and freshens breath.

For 1 min sensitivity relief, apply toothpaste directly on tooth with fingertip and massage for 1 minute. For lasting protection, brush regularly, twice a day.

Key Benefits

• 2x better at reducing sensitivity*
• Pro-Argin™ Technology creates protective layer over sensitive areas
• Clinically proven to relieve sensitivity in 1 minute**

1 Min Sensitivity Relief Solution Inspired by Your Mouth

Bio-inspired - Made with ingredients that your teeth know and love

Everyday Care - Safe to use every day as it is inspired by your mouth's natural composition

Instant Lasting Relief - Immediately bonds with your enamel to relieve pain in just one minute!

Clinically Proven - Clinically proven to relieve sensitivity in one minute!

^{*vs. regular fluoride toothpaste, after 2 weeks of continuous use}

^{**for instant 1 minute relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute}

^{^extrinsic stains; when brushing: with regular usage}