The Colgate® Sensitive Pro-Relief™ Original Toothpaste 110g provides 1 min sensitivity relief** with lasting protection***.

Key Benefits

• 2x better at reducing sensitivity*
• Pro-Argin™ Technology creates protective layer over sensitive areas
• Clinically proven to relieve sensitivity in 1 minute**

1 Min Sensitivity Relief Solution Inspired by Your Mouth

Bio-inspired

- Made with ingredients that your teeth know and love

Everyday Care

- Safe to use every day as it is inspired by your mouth's natural composition

Instant Lasting Relief

- Immediately bonds with your enamel to relieve pain in just one minute!

Clinically Proven

- Clinically proven to relieve sensitivity in one minute!

^{*vs. regular fluoride toothpaste, after 2 weeks of continuous use}

^{**for instant 1 minute relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute}

^{***for lasting protection, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth. Brush twice daily}