The new Colgate Total formula delivers the key benefits that were associated with the previous formula thanks to the power of the new antibacterial active ingredient, stannous fluoride. The presence of the bioactive stannous fluoride ensures a powerful antibacterial effect, providing benefits related to plaque reduction, fresh breath, tartar reduction, sensitivity reduction, enamel erosion prevention, gum problems reduction and anticavity benefits. The technology allows for more unique brushing experiences across the Colgate Total portfolio, as the main sensorial levers have been customised to each variant.

Yes, in fact, new Colgate Total Active Prevention provides 24 hour anti-bacterial protection for your whole mouth - teeth, tongue, cheeks and gums, with twice daily brushing after 4 weeks of continuous use.

Stannous fluoride has been used in toothpaste formulations for over 70 years, is well researched, and its safety profile is equally well understood. Colgate itself spent more than a decade researching these ingredients and formulations to ensure our products are not only safe, but effective and deliver the benefits our consumers are looking for.